Title
Monarch Sportswear

Course
Visual Systems I

Instructor
John Nettleton

Semester
Fall 2021

Objective
This was a branding project where we were to create a brand of our choosing and create a visual system for the brand. We were given complete control over what the specific deliverables could be but we had to create a print, digital, and 3d product to go along with the visual system.

Approach
I created an athleisure brand called “Monarch”. The purpose of the brand was to be environmentally conscience while making creating athletic clothing similar to Allbirds, or Patagonia. I created a website for the brand as well as 3D renderings of a store intereior, and several print deliverables.

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Hoppy Hill Beer Festival