Title
Monarch Sportswear
Course
Visual Systems I
Instructor
John Nettleton
Semester
Fall 2021
Objective
This was a branding project where we were to create a brand of our choosing and create a visual system for the brand. We were given complete control over what the specific deliverables could be but we had to create a print, digital, and 3d product to go along with the visual system.
Approach
I created an athleisure brand called “Monarch”. The purpose of the brand was to be environmentally conscience while making creating athletic clothing similar to Allbirds, or Patagonia. I created a website for the brand as well as 3D renderings of a store intereior, and several print deliverables.