Objective
The goal of this project was to choose a company that is not yet in the business of power tools or gardening and create a line of several packages that could be believable for the company.

Approach
I chose Otterbox as my company as they are already known for rugged and durable products, I felt I could create something very believable for the company. I stuck to the company’s current color scheme of Black and Yellow and created packaging that communicated something durable and rugged.